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Faspay - Currently, the social media platforms used by people to upload video content are Instagram and TikTok, as they share similarities that can be utilized for marketing or branding activation for your business.
These two platforms are considered similar because both provide features for image content and short videos that can be used by users. On Instagram, short videos are called Reels, which function similarly to TikTok, allowing users to upload short video content.
So, which is better between Instagram Reels and TikTok? This might be a question that often crosses your mind, especially if you are a business owner looking to build brand awareness and feeling confused about whether to promote through Instagram or TikTok.
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However, Instagram Reels vs TikTok has differences that are not widely known by social media users. Most users tend to use them without paying much attention to the details and deeper aspects.
Some of these differences include content duration and various features. However, both platforms share similarities, such as displaying short videos with buttons for comments, likes, shares, and more.
So, what are the key differences between these two apps, and which one is more profitable for businesses? Here’s an explanation!
What are Instagram Reels?
Instagram Reels is a feature on the Instagram social media platform that allows users to upload short videos. According to the official Instagram website, the initial duration of a Reels video was 15 seconds, but it has now been updated to 90 seconds for a single piece of content.
With this feature, you can easily edit content by merging video clips, adding filters, and including music in the video. After editing the video, you can share the Reels content on stories, explore feeds, or the Reels tab on your profile.
Additionally, Instagram is also one of the platforms used for social media ads for many businesses, as it offers an Ads feature.
What is TikTok?
TikTok is a social media app that allows users to create short videos on any topic. The video duration offered by TikTok ranges from a minimum of 15 seconds to a maximum of 10 minutes. However, it’s recommended to create shorter videos in order to maximize engagement.
The reason behind using short videos is that they allow the audience to quickly and easily understand the content you create.
Additionally, you can enhance your videos with various creative features such as filters, sound effects, stickers, and background music. These features make it easier for your video content to go viral on TikTok and attract a lot of viewers.
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Differences Between Instagram Reels vs TikTok
As mentioned earlier, although both platforms offer short video content for users, they still have some significant differences. Here are some key differences between Instagram Reels and TikTok that you should know:
1. Video Duration
As explained earlier, the duration of videos on the two platforms differs. Instagram Reels has a minimum duration of 15 seconds and a maximum duration of 90 seconds in its latest update.
On the other hand, TikTok offers a longer video duration, with a minimum of 15 seconds and a maximum of 10 minutes for each video.
2. Different Menu Layouts
Although both apps may seem similar at first glance, their menu layouts are quite different!
On Instagram Reels, the menu includes Home, Search, Reels Icon, Shop, and Profile. Meanwhile, TikTok’s bottom menu consists of Home, Search, Add Video Icon, Inbox, and Profile.
Additionally, the video upload button is located differently on both platforms. On Reels, the upload button is at the top-right camera icon, while on TikTok, it is located in the center at the Add Video button.
3. Music Options for Business Accounts
When it comes to music options, TikTok takes the lead over Instagram Reels.
Some business accounts on Instagram Reels face issues when using music features for their videos, and the music library on Reels is not as extensive as TikTok’s.
On TikTok, there are a wider variety of music options, and copyright restrictions are more lenient, making it easier for users to create engaging content and follow trends.
4. Appearance and Features
There are several visual and feature differences between the two apps, ranging from the video editing interface, post-editing layout, to various other buttons, each offering unique advantages.
5. Audience Demographics
The audience demographic is another significant difference. Instagram’s largest user group is the Millennial generation, specifically between the ages of 25 - 32 years.
In contrast, TikTok has a younger audience, with around 25% of users aged 10 - 19 years.
Moreover, the majority of TikTok users are female, making up about 61% of its audience. On Instagram, the gender distribution is more balanced, with 52% male users and 48% female users.
6. Analytics Insights
The final difference is in the analytics insights offered by both apps.
Instagram Reels has an insights dashboard, which helps creators analyze important data to understand the performance of their Reels.
This dashboard includes metrics such as plays, accounts reached, likes, shares, saves, and comments. Creators can also view audience demographics like age, gender, and more.
On TikTok, creators are provided with data regarding the performance of their videos, including likes, comments, shares, video views, and other relevant metrics.
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Tips for Creating Posts on Instagram Reels and TikTok
Now that you know the differences between Instagram Reels and TikTok, it’s time to discuss tips for creating posts for both platforms. Here are some tips you can follow:
1. Instagram Reels
If you want to create a short video for Instagram Reels, it’s important to make content that is engaging. For example, you can create an inspiring success story that touches your audience’s emotions. Moreover, since Instagram's largest user base is Millennials, they tend to resonate more with inspirational content.
2. Tiktok
You should understand that TikTok's largest user base consists of Generation Z, aged 10 to 19 years old. Therefore, you can create videos that are funny, unique, and engaging to capture their attention.
Additionally, you can use the hook content strategy or create attractive titles that grab users’ attention. This strategy is very effective in encouraging audiences to watch your content longer and even visit your TikTok profile.
Furthermore, create TikTok videos with trending sounds or music. This is a great way to get your content featured on TikTok For You Page (FYP) and attract a lot of views.
That’s a comprehensive discussion on the differences between Instagram Reels and TikTok, along with tips on how to create content for both platforms. Ultimately, which platform is more beneficial for your business depends on your target market.
If your target audience is Millennials, video content on Instagram Reels would be more suitable. On the other hand, if your target is Generation Z, then short videos on TikTok will be more advantageous for your business.
In addition to considering your target audience, if you are using social media to promote your products and services, you must be prepared to offer payment options for your customers.
Fortunately, you don’t have to worry because you can integrate payment methods into your business using Faspay's payment gateway.
This is because Faspay offers various products as solutions for online payment systems for businesses. Services you can use include Faspay Business, Faspay Billing, Faspay SendMe, Faspay Cash Out, and QRIS creation.
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These services will make it easier for you to manage online payment systems and help boost customer trust. So, are you interested in using it? Register as a Faspay merchant now and enjoy its various benefits!
