Customer relationship management is one of the strategies that can improve customer experience in making transactions with a company. It is because the business strategy is able to bring communication and interaction between the company and the customer closer, so that the transaction will feel more comfortable. In fact, if done continuously, customer relationship management can prevent customers from switching to other competitors. Let’s see more information about the goals, benefits, and stages of customer relationship management in the business world through the following article!

Anteraja (PT Tri Adi Bersama (Anteraja), a leading logistics company that has been established since 2019 and is a subsidiary of PT Adi Sarana Armada Tbk (ASSA), continues to expand its scope of services to meet the increasingly complex needs of customers. Currently, Anteraja provides various types of services for its users, including Regular, Next Day, Same Day, Cargo, Frozen, and CSD services.